The company was founded in response to a strong need in the telecoms market place for better agent representation. This need revolves primarily around the fact that a majority of telecom service providers sell through independent representatives or agents and compensate them on performance.

This is a "pay for performance" model where agents are paid commissions for sales they have made after the telecom service provider has been paid by the end-user customer. Selling through independent agents is challenging for companies to do right, but it can also be a powerful and lucrative channel strategy. Many companies sell through independent rep channels successfully rely heavily on this sales model. Unfortunately, Agents are sometimes taken advantage of by some companies and their channel managers through a variety of tactics including: poor reporting, changes of compensation plans in mid-stream, wholesale firing of the representative network, reorganizations, mergers, and so on.

The result is agents are not paid in full per their agreements and have effectively been short changed by the companies they represent. One remedy is to pursue the service provider individually, through arbitration and/or through legal counsel. Each of the founders of the TAG group has been in the position of not being paid in accordance with their agreements. Necessity is the mother of invention.

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